You’ve heard you need a marketing plan. But what is a marketing plan, why is it important, and how do you create one? Find out here.

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A Marketing Plan: Your (not so) Secret Business Growth Tool

What is a customer pathway? Do you really need one for your business? Is it more important than a sales funnel? Find out here.

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What is a Customer Pathway and Why Does Every Business Need To Get Strategic With Theirs?

I always find it so interesting reading how businesses have evolved. So, here’s The Helpful Academy’s story. May it inspire you.

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A Peak Behind the Curtain – The Helpful Academy’s first 5 years in Business

Covid 19 completely changed the business landscape. Here’s how to still stay visible without damaging your brand…

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What Is The Difference Between Marketing And Promotion – And Which Does My Business Need?

Blogs are time consuming, and you’re likely already too busy am I right? So, is it worthwhile you starting a blog? This article will help you decide…

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To Blog or Not to Blog?

Frustrated with your website performance? In this article I help you understand how to use Google Analytics to understand what’s wrong with your site.

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Learn WHY Your Website Isn’t Working For You Using Google Analytics