Wondering Why Your Website Isn’t Doing What You Want it To? Find out Using the Free Tool of The Week: Google Analytics
A common frustration I hear from Business Owners and Entrepreneurs is that they’re unhappy with how their website is performing.
But, when I question them in more detail, they don’t know their number 1 key metric: How much traffic their website is getting!
If you don’t know the answer to that question about your website, then the video above, and this article are for you.
Now, I know many of you might see the term “Google Analytics”, experience cold shudders down your spine and be tempted to click away.
But, I urge you to stop ⚠️
– take a breath
– say “I can do this” and
– watch my video 🎥
Because – EVERY single business needs Google Analytics! ✅
Google Analytics is darn freaking FANTASTIC because it tells us our key numbers for FREE 💲
Without knowing our number numbers we are really just guessing as to why our website isn’t performing the way we need or want it to.
Guessing is USELESS!
Understanding our data is where the TICKET to growth is!
So, buckle up baby, pour a cuppa, and watch this short tutorial on how Google Analytics can help you grow your business.
Frequently Asked Google Analytics and Website Questions:
Why isn’t your website helping you get new customers?
Websites typically have two main performance problems:
1) Not enough traffic
2) Not enough conversions
or 3) A combination of them both
In the video above, I explain how to use the free tool Google Analytics to check how your website is performing and gain valuable insights into why it’s not doing what you want it to do.
How do I install Google Analytics?
Installing Google Analytics on your website is usually very simple. You need to create your free account, then install a small bit of code on your website.
If you’ve created your own website, you might be familiar with the spot the code needs to go, otherwise, I suggest sending the code to your website designer and asking them to install it for you.
How do I use Google Analytics to figure out whether I have a Traffic Problem?
The first view I always recommend going to is:
> Audience > Overview
The first things that are useful to look at are:
- How many users you have
- How many pages they are looking at
- How long they are spending on your site
We can see here that this website has had 396 users. They spend an average of 1.21 minutes on the site and look at approximately 1.57 pages.
But, this alone will not tell us enough information. Because, say you have a bunch of traffic, but you’re a local business. If the traffic is not local traffic, it’s not helpful traffic.
So, let’s now click on Country or City to look at where our users are coming from:
Hong Kong is not a target audience for this website, so to see that as the number 1 traffic source is a potential red flag.
The second thing that’s useful to look at is what the visitors are looking at on the site:
We find this by going > Behaviour > Overview
Here we can see the pages that visitors have visited.
Many of those pages listed above are actually the same page. But, they have got different UTM links or links. So, watch out for instances of different links but actually being the same page.
How do you analyze and make sense of the page traffic?
It’s useful to consider:
- What pages are getting the most traffic?
- Are they pages that I WANT to get lots of traffic?
- Have I optimised these pages so that it’s easy for my visitors to take the action I want them to (e.g. book me, purchase, email me etc.)?
How do I know how much traffic I need in order to get results?
Now this is a useful question to ask! Industry standards can be useful to guide us here.
FOR EXAMPLE – according to industry standards we know that approximately 1-2% of visitors to a sales page will convert to a sale.
This means that we need approximately 100 hits to our sales page to achieve 1-2 sales.
But what if you have a conversion problem?
While industry standards are useful guides, they are not an exact science and many factors go into how many visitors you’ll need in order to achieve your desired number of conversions.
- Your price point
- How well your copy and images speak to your audience to sell your product
- How fast your website is
- How smooth and easy your checkout process is
- How well established your business is
You get the idea.
So, while looking at your traffic is a good starting point for estimating how much traffic you’ll need for your sales objectives, you’ll need to monitor this over time to work out what your own conversion rate is.
How can I fix a traffic problem?
There are lots and lots of ways to drive traffic to your website – both freeways and paid ways. Some are extremely simple – such as ensuring you have links to it on all your social media and at the bottom of your email signature.
Many people THINK they have easy links to it, but don’t. So, this is a great first thing to review.
How do I fix a conversion problem?
Working out how to fix a conversion problem is more difficult and often takes some experience. Inside the guide above, I have listed some comprehensive suggestions.
We also have a step-by-step online course called ‘Pimp my Website’ which is fully focused on helping you optimize your website for conversions to increase your website success.
Learn and apply everything you need to turn your website into the traffic-generating, lead-converting business asset you deserve:
What can you do if it all feels too hard?
If you get stuck along any step of the way, please don’t give up. There are lots of ways to get help depending on what you need or what.
Ways to get help include:
- Getting help installing the code
- Having an expert analyze your traffic for you and give you advice
- Having an expert implement changes to your website to improve it
About the author:
Kat is passionate about helping start-ups and small businesses succeed and achieve their business goals so that they can achieve the lifestyle they desire (and deserve).