Maximise Your Profitability In 30 Days Or Less In 5 Easy Steps

With my signature Profit Formula

Imagine if...

  • You didn't feel "silly" around money, but instead you could confidently have important money conversations with your accountant and others.
  • You had a really easy way to manage your money, so you always had enough money to pay yourself, your bills (and tax!).
  • You knew EXACTLY how much profit you made per sale, so that you could pay yourself like the skilled business person you are (not an unpaid intern!).

All of that's possible with The Profit Formula™!

The Profit Formula™ is the 5 step Framework you need, to help you improve your profitability within 30 days!

Inside, you'll get everything you need to *confidently* create a profitable business, so that you can stop working for peanuts, and start to TAKE FLIGHT...

Who is this right for?

Coaches, consultants and other service-based businesses
E-Commerce and Product-based Businesses
Course, group program or membership creators

The Profit Formula™ is for you if...

  • You're making great sales, but you're not left with much as you want (or need!) at the end of the week...
  • You want (or need) to improve your business finances, but you have no idea where to begin...
  • You want an easy, straightforward system to increase your take home pay, as quickly as possible.

On the flip-side, The Profit Formula™ is NOT for you if...

  • You’re looking for a magic bullet. This formula will only work if you put in the work!
  • You prefer to crowdsource free groups, or learn free from YouTube rather than get real, actionable strategy from experts.
  • You’re not interested in growing and scaling your business.

"The Profit Formula™ has helped me transform my business bank account from a general slush fund to a system for accumulating profit, paying myself, my taxes and my expenses, AND given me a step-by-step way to arrive at a pricing system that is fair to me and gives more certainty to my clients."

~ Debra


I'm Kat,

A fellow small business owner, with a heart to help you grow a profitable business...

I’ve been in your shoes, and know how overwhelming it can be to learn what it will take to run a profitable small business.

When you start a business no one tells you all the jargon and lingo you have to learn (let alone all the rest!) - it's like one big huge culture shock.

I started The Helpful Academy back in 2015 because it's the resource I wish I had when I first started:
Somewhere to make it simple to learn, without having to enrol in a $40,000 MBA! So that my business could fly further, faster.

Fast forward a few years and with the help of other industry experts, we've now launched over 40 business courses and helped over 1000 businesses grow their businesses more effortlessly.

I look forward to sharing what I know to help you and your business profitability FLY!

Introducing The 5 Step Profit Formula:

The Profit Formula online training will take you through 5 straightforward steps for improving your financial situation with ease.

STEP 1. Become Confident With All The Lingo

Many small business owners have a story about "not being good with numbers", and avoid them. But, if you want a successful business, dealing with numbers is inescapable. Which is why we start here....

The numbers you need to know to run your business are actually very simple - think math that a 10 year old would know. The problem is just that there's been no simple way to learn ALL the lingo before now.

In Step 1 you'll learn all the money and marketing lingo you need and get a printable cheat sheet to reference, so that you will never feel silly going into money conversations again!

This project is for information only (there are no actions steps to do).
So only do as much or as little of it as you need.

The Money Lingo Project is valued individually at $97

STEP 2. Learn how much your life and business cost to run

Most people don't feel like having a budget is sexy. And many people have stories around "not being good at budgeting".


• Always having enough money to pay your bills is sexy...

• Always having enough money to pay yourself and any staff is sexy...

• Making your goal income is sexy...

• Having a cushion of money put aside for whatever you want (or need) to spend it on is sexy...

In Step 2, my simple budget templates will help you learn your personal and business fixed expenses in minutes.
Because it's easier to make a plan to cover your expenses if you know what they are!

The Business Budget Project is valued individually at $97

STEP 3. Manage Your Money Magnificently

Many small business owners are scared to open their banking app. Or start to experience a few sweaty palms knowing tax time is coming,


• How DO you easily know how much of the money in your bank account is for what (and what you can spend without affecting your ability to pay the bills)?

• And how DO you put away money for profit, when it feels like you hardly have enough for the basics?

Step 3 will teach you how to manage your money with ease.
Then you can confidently know whether you can afford to buy that shiny new thing (or whether that will mean you'll run out of money next month).

This project teaches a simplified version of Profit First by Mike Michalowicz.
It comes with 2 extremely helpful calculators, and a workbook, for helping you manage your money magnificently.

The Profit First Project is valued individually at $297

STEP 4. Create Profitable Pricing

Many small business owners feel like they've plucked their prices out of thin air! (Or, used the "guest-ti-mate" method.)

Creating profitable pricing just got easier!

Use my very straightforward calculators to cost out your pricing.
These will help you know for certain whether your existing prices provide enough margin to cover your expenses AND achieve your desired personal income goal.

The Profit First Project is valued individually at $1497

Choose the best pricing project for you...

I know how busy you are! So, The Pricing Project is separated by business type to avoid wasting any time looking at content which doesn't apply to your business model!

Simply choose the version which best applies to you, and it will only contain information which is relevant to your type of business...

Is best suited to you if you have an online store or product based business.


Is best suited to you if you provide services, or have leveraged digital products.

Then comes Step 5 - the most exciting one of all!

STEP 5. Set Sales Goals To Make Your Dreams Become Reality

Now comes the most fun part - putting Steps 1-4 together and working out your sales goal.

Use my signature Sales Goal calculator to estimate how many sales you actually need to achieve your income goals... (and if it's even possible to achieve)

Because it's much easier to achieve the number of sales required, if you know how many that is!

I can't wait to be your profit co-pilot!

No more second guessing what's working and what isn't - my 5 Step Profit can help you improve your profitability in under 30 days.

Here's what you'll get with your Investment:

  • The Money Lingo Project  -  ($97 value)
  • The Business Budget Project - ($97 value)
  • The Profit First Project - ($297 value)
  • The Pricing Project ($1497 value)
  • The Sales Goal Calculators ($300 value)


Got Questions? I've got answers...


No, definitely not. Whether you've been in business 2 months, or 20 years, if your business is not as profitable as you want it to be, the 5 Step Profit Fomula is designed to help you improve your profitability and achieve your business goals.

What type of business is this PROGRAM for?

The beauty of The Profit Formula online program is that The Pricing Project is separated out by business type. So, take the E-Commerce version if you're a products based business with an online shop, and take the Services version if you have a service-based business such as coaching, freelancing, health or other professional services OR you have digital products such as courses and memberships.

How much time will I need available to implement this?

  • The Money Lingo Project video training duration is: 1 hour and 23 minutes (assuming you need to watch every single video)
  •  The Business Budget Project video training duration is: 19 minutes (the value is in the template and workbook)
  • The Profit First Project video training duration is: 1 hour and 55 minutes
  • The Pricing Project and Sales Goal video training duration is:
    • E-Commerce - 2 hours and 43 minutes
    • Services - 2 hours and 9 minutes

The implementation time for each business will be very different, based on your own unique circumstances.


Unfortunately this is impossible to do. Your individual results will vary depending on:

• How quickly and effectively you put in place what you learn inside The Profit Formula
• Your industry
• Your brand strength
• The size of your existing audience
• Your customer service
• Your product

However, I guarantee that if you follow The Profit Formula system, you'll know what numbers you need to achieve to make your business profitable.

What is your refund policy?

I think you'll be so happy with your investment in The Profit Formula that you'll be thinking of another R word... Referral...
But, in case you feel the training isn't for you, email us back within 7 days and we'll give you a full refund.

student love

Join over 1,000 other small business owners who love The Helpful Academy courses…

Between 2015 and when these screen shots were taken in June 2023, we've only ever received 5 star reviews from our students and clients on both Facebook and Google. I don't think many businesses could boast achieving this after being in business for 8 years (and who knows how long it will last for now that I've drawn attention to it because = #InternetTrolls)

If you've read this far

You've got really two options...

Continue to spend time and money trying to figure it out on your own...
Or, finally have a proven system for growing a profitable business, so that you can start spending more time doing what you love, increase your impact AND your income.

Imagine where you could be just one month from now (let alone 12!)...

  • You're ready to stop stop working so hard for such a little return.
  • You're ready to start following a proven step-by-step system that will help you go further faster.
  • You're ready for a way to get there with less stress, less overwhelm, more fun and more profits!
You're ready for The Profit Formula™.