You're ready for your business to financially support you to achieve your goals!

- You want to get paid less like an unpaid intern and more like the highly skilled business person you are!

- You want to take time off and still be able to afford to eat (let alone the business continue to grow without you!)

In other words, you want to actually make a decent profit!

Imagine if...

  • You didn't feel "silly" around money, but instead you could confidently have important money conversations with your accountant and others.
  • You knew exactly how much your business cost to run, and how much money you actually got to keep out of every dollar you make, so that you knew if your business was viable...
  • You had a really easy way to manage your money, so that you always had enough money to pay yourself, your bills (and tax!).
  • You knew EXACTLY how much profit you made per sale, so that you could work out how many sales you need to make to pay yourself your dream take home income... 

All of that's possible with The Profit Formula™!

The Profit Formula™ is the 5 step Framework you need, to more effortlessly grow your business profits...

Inside, you'll get everything you need to *confidently* create a profitable business, so that you can stop working for peanuts, and start to TAKE FLIGHT...

Join today - doors close soon!

Who is this right for?

Coaches, consultants and other service-based businesses
E-Commerce and Product-based Businesses
Course, group program or membership creators

The Profit Formula™ is for you if...

  • Maybe you're making great sales, but you're not left with much as you want (or need!) at the end of the week...
  • You know you want to improve your business finances, but it all feels so intimidating or scary and you have no idea where to begin...
  • You want an easy, straightforward system to increase your take home pay, as quickly as possible.

On the flip-side, The Profit Formula™ is NOT for you if...

  • You’re looking for a magic bullet. This formula will only work if you put in the work!
  • You prefer to crowdsource free groups, or learn free from YouTube rather than get real, actionable strategy from experts.
  • You’re not interested in growing and scaling your business.

"The Profit Formula™ has helped me transform my business bank account from a general slush fund to a system for accumulating profit, paying myself, my taxes and my expenses, AND given me a step-by-step way to arrive at a pricing system that is fair to me and gives more certainty to my clients."

~ Debra


I'm Kat,

A fellow small business owner, with a heart to help you grow a profitable business...

I’ve been in your shoes, and know how overwhelming it can be to learn what it will take to run a profitable small business.

When you start a business no one tells you all the jargon and lingo you have to learn (let alone all the rest!) - it's like one big huge culture shock.

I've been an entrepreneur since about 2006, having owned and co-owned a number of successful businesses - including delivering 1:1 services, consulting/coaching, selling physical products, and education businesses.

I started The Helpful Academy back in 2015 because I love to teach people what I've learned during two decades in business, and I'm passionate about making business support affordable and accessible.

Fast forward a few years and I've now launched over 40 business courses and helped over 1000 businesses grow their businesses more effortlessly.

I look forward to sharing my 5 step Profit Formula, to help you create the business you're looking for!

Why I created The Profit Formula™...

I was once in your shoes!

• Determined but stuck
• Not earning the money I wanted (or needed) despite all the hours I was putting in

• Feeling frustrated that there was no one easy place to learn "all the money stuff" I needed to learn

So what changed?

I realised that spending hours on Google teaching myself how to do everything wasn’t actually getting me anywhere fast! #falseeconomymuch

I then spent about $100,000 over the next 5 years learning and being coached by some of the world’s top mentors.

But, that isn't a practical solution for most people!

That's why The Helpful Academy is the resource I wish I had when I started!

It would have saved me tens of thousands of dollars, years of learning, YouTubing and trial and error...

What's inside The Profit Formula™?

At The Helpful Academy, we don't just want to only give you the strategy and let you figure out how to implement it for yourself. What makes us so different is that we also show you "the how"!

The Profit Formula online training will take you through 5 steps to growing your business profits with ease.

STEP 1. Become Confident With The Money Lingo

I believe that no one should feel "silly", "stupid" or "scared" about money!

The numbers you need to know to run your business are actually very simple - think math that a 10 year old would know. The problem is just that there's been no simple way to learn ALL the lingo before now.

In Step 1 you'll complete The Money Lingo Project, to learn all the money and marketing lingo you need and get a printable cheat sheet to reference, so that you will never feel silly going into money conversations again!

This project is for information only (there are no actions steps to do). So only do as much or as little of it as you need.

The Money Lingo Project is valued individually at $97

STEP 2. Learn how much your business actually costs to run

Most people don't feel like having a budget is sexy. And many people have stories around "not being good at budgets".


• Always having enough money to pay your bills is sexy...

• Always having enough money to pay yourself and any staff is sexy...

• Having a cushion of money put aside for whatever you want (or need) to spend it on is sexy...

In Step 2 you will complete The Business Budget Project, so you can know how much money your business needs to operate!

This project will take you hardly any time at all thanks to my easy to fill Budget Template. 

The Business Budget Project is valued individually at $197

STEP 3. Manage Your Money Magnificently

Many small business owners are scared to open their banking app. Or start to experience a few sweaty palms knowing tax time is coming,


• How DO you easily know how much of the money in your bank account is for what (and what you can spend without affecting your ability to pay the bills)?

• And how DO you put away money for profit, when it feels like you hardly have enough for the basics?

Step 3 of The Profit Formula will teach you how to manage your money with ease, so you can confidently know whether you can afford to buy that shiny new thing (or whether that will mean you'll run out of money next month).

This project is based on the amazing book Profit First by Mike Michalowicz. But it comes with my 2 extremely helpful calculators and a workbook for implementing the Profit First system in your business with ease.

The Profit First Project is valued individually at $297

STEP 4. The Pricing Project

Many small business owners feel like they've plucked their prices out of thin air! (Or, used the whole "guest-ti-mate" method.)

But, how DO you work out how much your products cost to create, or how much your services cost to deliver, to ensure you're charging enough to cover ALL your costs, and pay yourself fairly?

In Step 4 you'll examine your business model, use my very easy calculators to work out all your most important business numbers and cost out your pricing, so that you know for certain whether your existing prices are enough.

At Step 4, you'll choose the best pricing project for you...

I know how busy you are! So, The Pricing Project is separated by business type to avoid wasting any time looking at content which doesn't apply to your business model!

Simply choose the version which best applies to you, and it will only contain information which is relevant to your type of business...


Is best suited to you if you have an online store or product based business.


Is best suited to you if you provide services, or have leveraged digital products.

The Pricing Project is valued individually at $1497

Then comes Step 5 - the most exciting one of all!

STEP 5. Set Sales Goals To Make Your Dreams Become Reality

What IS your average profit per sale?

And how many sales DO you therefore need, to make your take home pay goal?

During Step 5 you'll use my Sales Goal calculator to put all the work you did in Step 2 and Step 4 together, and work out how many sales you actually need in order to achieve your take home pay goal!

I can't wait to be your profit co-pilot!

Ditch the profitability overwhelm and confusion by following the 5-Step Profit Formula.
It will save you time, money and most importantly - it will allow you to grow a profitable business faster so you can pay yourself more...

It’s time to build the business you know you deserve! 

Here's what you'll get with your Investment:

  • The Money Lingo Project  -  ($97 value)
  • The Business Budget Project - ($197 value)
  • The Profit First Project - ($297 value)
  • The Pricing Project ($1497 value)
  • The Sales Goal Calculators ($300 value)


Got Questions? I've got answers...


No, definitely not. Whether you've been in business 2 months, or 20 years, if your business is not as profitable as you want it to be, the 5 Step Profit Fomula is designed to help you improve your profitability and achieve your business goals.

What type of business is this PROGRAM for?

The beauty of The Profit Formula online program is that The Pricing Project is separated out by business type. So, take the E-Commerce version if you're a products based business with an online shop, and take the Services version if you have a service-based business such as coaching, freelancing, health or other professional services OR you have digital products such as courses and memberships.

How much time will I need available to implement this?

  • The Money Lingo Project video training duration is: 1 hour and 23 minutes (assuming you need to watch every single video)
  •  The Business Budget Project video training duration is: 19 minutes (the value is in the template and workbook)
  • The Profit First Project video training duration is: 1 hour and 55 minutes
  • The Pricing Project and Sales Goal video training duration is:
    • E-Commerce - 2 hours and 43 minutes
    • Services - 2 hours and 9 minutes

The implementation time for each business will be very different, based on your own unique circumstances.


Unfortunately this is impossible to do. Your individual results will vary depending on:

• How quickly and effectively you put in place what you learn inside The Profit Formula
• Your industry
• Your brand strength
• The size of your existing audience
• Your customer service
• Your product

However, I guarantee that if you follow The Profit Formula system, you'll know what numbers you need to achieve to make your business profitable.

What is your refund policy?

I think you'll be so happy with your investment in The Profit Formula that you'll be thinking of another R word... Referral...
But, in case you feel the training isn't for you, email us back within 7 days and we'll give you a full refund.


Here are some of the success stories we've worked with in the past

If you've read this far

You've got really two options...

Continue to spend time and money trying to figure it out on your own...
Or, finally have a proven system for growing a profitable business, so that you can start spending more time doing what you love, increase your impact AND your income.

Imagine where you could be just one month from now (let alone 12!)...

  • You're ready to stop stop working so hard for such a little return.
  • You're ready to start following a proven step-by-step system that will help you go further faster.
  • You're ready for a way to get there with less stress, less overwhelm, more fun and more profits!
You're ready for The Profit Formula™.