Create a memorable brand and attract more of the right customers with The Brand Identity Project

Did you know that 77% of people refer to certain items by brand names? (E.g. Bandaid, Coke, Hoover, AirPods, Jacuzzi)

And according to Forbes, presenting your brand consistently could increase your profits by 23%!

When most people think about their 'brand' they think about their logo, fonts and colours. BUT, your brand is so much more than how your business looks...

The most important features of your brand identity are:

  • How your brand is valued in the market
  • Your business why and values - what makes your business unique and stand out?
  • How your business makes people feel when they work with it
  • How people talk about and perceive your brand

Without these essential brand elements, your reputation, brand value and sales can all suffer.

Introducing 'The Brand Identity Project'

The brand identity project will:

 Teach you how to create strong Brand Image, so you can use it to improve your sales results and profitability
• Help you write your Brand Vision + Brand Values
• Help you define your dream customers + key offerings
• Package it up into a killer brand look and feel

On average it takes 5-7 times for someone to remember your brand. Let's set yours up for ultimate memorability and success!

What you'll get inside The Brand Identity Project:

Kat Soper Head Trainer The Helpful Academy

Step by step video training

Our Head Trainer, Kat Soper, will hold your hand through the entire process.

Fillable workbook & calculators

Save precious time by using our fill-in-the-blanks Brand Identity workbook.


Go at your own pace with lifetime access to the course and access to all future updates.


I'm Kat,

A fellow small business owner, with a heart to help you grow a profitable business...

I started The Helpful Academy back in 2015 because I love to teach people what I've learned during two decades in business, and I'm passionate about making business support affordable and accessible.

Fast forward a few years and I've now launched over 40 business courses and helped over 1000 businesses grow their businesses more effortlessly.

I look forward to sharing my tips on how to create a memorable brand, so you can use yours to find and attract more of the perfect customers for you...

No need to feel lost of overwhelmed with how to create a memorable and effective brand!

This time-saving course will have you set up to attract more customers and sales within a few hours...

Here's what you'll get:

  • Step-by-step Video Training
  • Workbook and Templates
  • Lifetime Access
YOUR investmenT:

$147 NZD

*including GST

money back
100% Satisfaction-Guarantee.

If you find this course doesn’t give you what you expected, email our team within 7 days of your purchase and we’ll give you a no-questions-asked refund.
But, we are so confident in this course, we reckon you’ll be thinking of a different R word …. Rrrrr-referral

student love

Join over 1,000 other small business owners who love The Helpful Academy courses…

Between 2015 and when these screen shots were taken in June 2023, we've only ever received 5 star reviews from our students and clients on both Facebook and Google. I don't think many businesses could boast achieving this after being in business for 8 years (and who knows how long it will last for now that I've drawn attention to it because = #InternetTrolls)


Will I need anything else to complete this course?

Nope. The course workbook is a fillable PDF for your convenience, so I recommend downloading the free Adobe PDF reader to avoid having to print it. But otherwise this project doesn't need any special programs.

I do provide a free Brand Style Guide Template in Canva. If you'd like to use that, you'll need to sign up to a free Canva account. 

How long will this course take me?

The great news is that this is a really quick-win course! Quick but MIGHTY and powerful!

The videos are short, so depending on how long it takes you to put the lessons into practice, you can knock this off within a morning and be out there taking action to grow your business by the afternoon!

What is your refund policy?

If you find this course doesn't give you what you expected, email us at within 7 days of your purchase and we'll give you a no-questions-asked refund.
But, we are so confident in this course, we reckon you'll be thinking of a different R word .... Rrrrr-referral ; )