Welcome to Step-by-Step SEO

Grow your business with SEO.
Getting on page 1 of Google just got easier

So, you have an awesome website and amazing business,
BUT… can anyone find it?

Something tells me that you want your website to be on Page1 of Google, but the thought of where to start to make it happen is overwhelming.

Introducing 'Step-by-Step SEO'

It's designed to: 

• Hold your hand and guide you through fully search engine optimising your website
• Improve your organic search page ranking for your key search terms
• AND motivate your ideal customers to click through to your website!

What you'll get inside...

How to do SEO on a website Wix Wordpress Squarespace

Step by step video training

Each module is broken down into short, easy to digest and action videos by our SEO expert Iona Elwood-Smith

Step-by-Step SEO Workbook

Fillable workbook & worksheets

Your Own SEO planner,
A comprehensive workbook,
+ tools and downloads


Start when you want and use as an ongoing resource as your business grows to refer back to at anytime

About Iona Elwood-Smith

Iona is a website strategist who's mission is to help as many small businesses survive, thrive and grow via awesome websites, as she can! Like our Founder (Kat), Iona believes that having a website is about more than just a pretty shop window. Your website has a purpose to play in helping you get results.

Step-by-Step SEO is about attracting more of your ideal customers, for FREE using organic search engine optimisation!

Course Content

Here's what you'll learn...

Course Duration

Introduction to Step By Step SEO

Download the SEO Work Book

10 Steps to Awesome SEO

Download you Keyword Planner

Keywords and keyword research

How to do competitor keyword research using Safari

Header tags and how to use them

Install and set up Yoast

Meta data WordPress

Meta data Wix

Meta data SquareSpace

SEO and Optimise Images

Set up Internal and Back Links

How to SEO products

How to optimise every single blog

Why is Site Speed important?

Site Speed optimisation for WordPress

Google My Business

Verify your site

Google Analytics

Resources for setting up with Google

Real Results

We're not about content consumption
we're about action

This course is designed to save you time, not add another thing to your already over-busy to-do list. By the time you've finished, have your website set up for SEO success!

No need to go around in frustrated circles anymore trying to figure out what keywords to use, or what the heck alt-text is. Step-by-Step SEO is your roadmap to SEO success in 10 easy to follow steps...

Here's what you'll get:

  • Step-by-step Video Training
  • Recommended Workflow
  • Templates and Shortcuts
  • Lifetime Access
YOUR investmenT:

$147 NZD

*including GST

money back
100% Satisfaction-Guarantee.

If you find this course doesn’t give you what you expected, email our team within 7 days of your purchase and we’ll give you a no-questions-asked refund.
But, we are so confident in this course, we reckon you’ll be thinking of a different R word …. Rrrrr-referral

Some real SEO results...

student love

Join over 500 other small business owners who love The Helpful Academy courses…


Will this really get me to page 1?

This depends on a few things, primarily the competitiveness of your keywords and following absolutely the process. It's also about being realistic about what key phrases you want rank for. 
Are you going to rank number 1, page one for Shoe shop NZ - not without A LOT of work.  What you could start to rank for is shoe shop + your location or shoe type + location or if your store is online, online shoes + shoe type. 
There are no guarantees ( of course LOL) BUT I have used on all my clients to consistently rank them on page one of Google. 

If it's just a process why isn't everyone doing it?

LOL GOOD question. The reality is many people can't be bothered, are overwhelmed or don't know where to start ( sound familiar! )They think it is some kind of magic or you need to pay mega bucks for. The good news for you is that creates and opportunity for you to get right up there and beat them! 

How long will it take for me to optimise my website?

That largely depends on how long it takes you to take action and follow the steps. The videos themselves won't take you longer than a day, but, you'll need implementation time. We suggest completing the work as you go rather than watching all the videos first.

It's best to watch a video then complete that step before moving on to the next video.

How long will it take for me to see results?

SEO is a long game. You can get instant results with Google My Business and Site Speed changes but the rest take at least 6 weeks to start seeing improvement and 3 months to start seeing some really good results. 

What is your refund policy?

If you find this course doesn't give you what you expected, email us at hello@thehelpfulacademy.com within 7 days of your purchase and we'll give you a no-questions-asked refund.
But, we are so confident in this course, we reckon you'll be thinking of a different R word .... Rrrrr-referral ; )

Boost Your Skills. Join 500+ Students

Grow your business more effortlessly by attracting more organic visitors to your website.


I'm Kat

The Helpful Academy is the resource I WISHED I had back when I started my business!

I’ve been in your shoes, and know how overwhelming it can be to learn all the different facets to running a business (while still mostly working IN the business)

Now over a decade later, it’s a joy to share all the shortcuts and cheats that I’ve learned with you during my time in business.

What makes me happiest about our Academy, are the transformations that I get to see happen every day inside our online school from our students, because we help them save time and earn more money.

I look forward to getting to know you and your business, and helping you grow your dream too!

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