Create a website that converts
and get yours working for you

It’s frustrating when your website is sitting there not converting customers. No matter what your website platform, you can transform your website into a high-converting sales machine.

Introducing 'Pimp My Website'

It'll teach YOU how to: 

• Review your existing sales strategy
• Learn what goes where
• Review an update your site
• Find out how to drive more traffic to your site with SEO

Show your website some love and get it working hard to grow your business…

What you'll get inside...

How to Blog Using Wordpress Wix Square Space

Step by step video training

Learn from Website Strategist Iona Elwood-Smith, and Head Trainer Kat Soper. Each module is broken down into short, easy to digest and action video lessons and ebooks.


We have included practical workbook for each module with exercises, to support you in reviewing and ‘Pimping’ your website


No need to stress about when you can or can’t start. You’ll have lifetime access to finish at your leisure.

Meet your instructors - Kat Soper
& Iona Elwood-Smith

As a business strategists, we're not interested in helping you just create a “pretty” website. Our main priority is helping you create a website which will attract your ideal customer, and inspire them to take the action(s) you want them to take.

We see your website as part of your overall marketing machine. It plays such an important part in your business, which is why it’s worth getting right.

We look forward to helping you create a website you're proud of, and most importantly,
one that gets results!

Course Content

Here's what you'll learn...

Course Duration

Start here…

Download the Strategy Workbook

Planning Your Desired Result

Doing Your Research

Download the ‘Pimp My Website’ Workbook

The 6 Essential Parts of Your Website

Essential 1: Design and Flow

Essential 2: Winning Content

Essential 3: Social Proof

Essential 4: Calls to Action

Lead Magnets

Introduction to Step By Step SEO

10 Steps to Awesome SEO


Keyword Research

Header tags and how to use them

Install and Setup Yoast (WordPress only)

SEO for Images

Internal and Back Links

SEO for Products

SEO Your Blog

Site Speed

Set Up With Google

The Results

Reviewing Your Existing Website

Updating Your Existing Website

Marketing Your Website

We're not about content consumption
we're about action

This course is designed to save you time, not add another thing to your already over-busy to-do list. By the time you've finished, have a clear strategy for your website, and know what changes you need to make to optimise your sales results!

No need to feel lost of overwhelmed anymore. Pimp My Website will show you step-by-step the elements you need for a high-converting website.

Here's what you'll get:

  • Step-by-step Video Training
  • Workbook and templates
  • Lifetime Access
YOUR investmenT:

$297 NZD

*including GST

money back
100% Satisfaction-Guarantee.

If you find this course doesn’t give you what you expected, email our team within 7 days of your purchase and we’ll give you a no-questions-asked refund.
But, we are so confident in this course, we reckon you’ll be thinking of a different R word …. Rrrrr-referral

student love

Join over 500 other small business owners who love The Helpful Academy courses…


Does it matter what platform my website is with?


Whether your website is with Wordpress, SquareSpace, Wix, Shopify, Weebly, Rocketspark or whatever, all the lessons in this course have been designed on best practice for creating a high-converting website and they can be applied to any platform.

How long will this course take me?

That ultimately depends on you and how quickly you digest and apply it. It is a meaty course with lots of parts to review. What we'd recommend is setting aside time to work through it in increments and action changes as you go.
What you'll find is that your website will never be 'finished' - it will always need updating as your business evolves. So, concentrate on creating small improvements as often as you can manage.

Do I already need to have a website?

This course is designed for people who already have an existing website that they are dissatisfied. If you don't yet have a website, I recommend looking at 'WP Website in a Week' instead.

What is your refund policy?

If you find this course doesn't give you what you expected, email us at within 7 days of your purchase and we'll give you a no-questions-asked refund.
But, we are so confident in this course, we reckon you'll be thinking of a different R word .... Rrrrr-referral ; )

Boost Your Skills. Join 500+ Students

Grow your business more effortlessly with a high-converting website!


I'm Kat

The Helpful Academy is the resource I WISHED I had back when I started my business!

I’ve been in your shoes, and know how overwhelming it can be to learn all the different facets to running a business (while still mostly working IN the business)

Now over a decade later, it’s a joy to share all the shortcuts and cheats that I’ve learned with you during my time in business.

What makes me happiest about our Academy, are the transformations that I get to see happen every day inside our online school from our students, because we help them save time and earn more money.

I look forward to getting to know you and your business, and helping you grow your dream too!

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