Turn likes into leads, and leads into customers!

by creating a lead magnet that draws clients to your business

What do you do if someone isn’t quite ready to buy from you but they do want to keep in touch?

A lead magnet is a great way to give them a free opportunity to get to know you more.
(And for you to show them how awesome you are!)

Introducing 'Lead Magnets Made Easy'

WE’LL SHOW YOU how to: 

• Create a value-laden freebie (lead magnet) that attracts your dream client
• Choose the right system to deliver your lead magnet
• Set up your system with confidence

Turn your likes and website visitors into leads, and nurture those leads into customers. On autopilot.

• Set up your lead magnet on WordPress, SquareSpace or even when you don’t have a website
• Step-by-step instructions for setting up Mailer Lite, Active Campaign and MailChimp

Know your likes are becoming leads, and your leads are becoming customers while you get on with the business you love.

What you'll get inside...

Kat Soper Head Trainer The Helpful Academy

Step by step video training

Presented by Head Instructor, Kat Soper, each module is broken down into short, easy to digest and action videos

The Lead Magnet Workbooks

Tons of resources

The fillable workbooks, templates and checklists will have you on your way in no time

Lead Magnets Made Easy Platform choices

Different options

We know businesses aren’t one-sized-fits-all so we give you choices of which systems to use for what


Go at your own pace with lifetime access to the course and access to all future updates.

Meet your instructor - Kat Soper

Hi, I’m Kat

I’m so pleased you’re checking out Lead Magnets Made Easy! So many businesses are losing business every day by not collecting leads from their website.

This course is all about helping you collect leads and convert them into paying customers.

I can’t wait to help you get started!

Course Content

Here's what you'll learn...

Course Duration

Welcome to Lead Magnets Made Easy – Here’s What We’ll Cover

Download the Lead Magnets Made Easy Checklist and Strategy Workbook

What is a Lead Magnet and Why do you Want One?

The Stages of Lead Magnet Creation

Planning Your Desired Outcome

Types of Lead Magnets

5 Things all good Lead Magnets have

Download the Design Workbook

KISSing your Lead Magnet

Deciding your first Lead Magnet

Validating Your Idea

Resources and Templates

Download the Setup Workbook

Your Options & Making Your Choice

The Set Up Steps

1. Mailerlite

2. MailChimp

3. Active Campaign

4. ConvertKit

5. Thrive Leads (WordPress Premium Option)

Testing Your Campaign

Setting up Your Page Metadata (for Landing Pages Only)

Planning Your Email Series

Templates and Resources

Ongoing Marketing of Your Lead Magnet

We're not about content consumption
we're about action

This course is designed to save you time, not add another thing to your already over-busy to-do list. By the time you've finished, you'll have a high-quality lead magnet collecting valuable leads for your business.

No need to feel lost of overwhelmed by where to begin anymore. Lead Magnets Made Easy is your step-by-step guide.

Here's what you'll get:

  • Step-by-step Video Training
  • Workbooks and Templates
  • Lifetime Access
YOUR investmenT:

$247 NZD

*including GST

money back
100% Satisfaction-Guarantee.

If you find this course doesn’t give you what you expected, email our team within 7 days of your purchase and we’ll give you a no-questions-asked refund.
But, we are so confident in this course, we reckon you’ll be thinking of a different R word …. Rrrrr-referral

student love

Join over 500 other small business owners who love The Helpful Academy courses…


How long will this course take?

Unlike most of our courses, which can usually be completed in a morning, this is a more in depth course which will take some time to complete.
The videos themselves will take you a morning, then you'll need time to create your Lead Magnet and set up the tech involved.

I recommend completing the work as you go, rather than binge watching and coming back to action the steps later.

Do I need to already have a website?

No - great news is, we will show you how to create a landing page and start collecting leads using the free version of Mailerlite. So, whether you have a website or not, this course will help you start collecting leads for your business!

Are there any additional costs to setting up my lead magnet?

Maybe, but not necessarily.

This course offers you options. There are multiple FREE options to choose from to get you started.

However, you may decide, depending on your business goals, that you'd like to use one of the paid third-party options. Or, you may need to set up a website.

If you choose to use paid options, you will have to pay the third party providers. (such as Square Space, or Thrive Themes or Active Campaign).

What systems does this course use?

This course covers the following systems:


  • SquareSpace
  • Wordpress (self-hosted .org)
  • Mailerlite


  • Mailerlite (free for under 1000 subscribers)
  • MailChimp (free for under 2000 subscribers)
  • Active Campaign - our favourite paid tool)
  • Convertkit
  • Thrive Leads (premium Wordpress option)

We show how to set up any combination of above.

I'm tossing up between several of your email courses. What is the difference between them and which one should I get?

  1. Emails That Sell: (or all the individual templates within that bundle) are email templates designed to help you save time writing automated emails - (e.g. what to send once people subscribe).
  2. Lead Magnets Made Easy:  will take you through the strategy and tech setup of creating an automated lead capture system (to fill your email list with the right leads). 
  3. Mailerlite Made Easy:  is designed only for people who are starting out and need a really basic program to start with. It's more about strategic set up of that specific system.
  4. Master Email Marketing: is the foundational course - this will help with an overall strategy to help you decide what you need in the way of newsletters and automations. It talks about the importance of collecting leads via a lead magnet, but is more focused on what to do with the leads once you have them... It also included Mailerlite Made Easy - as well as setup instructions for other programs.

What is your refund policy?

If you find this course doesn't give you what you expected, email us at hello@thehelpfulacademy.com within 7 days of your purchase and we'll give you a no-questions-asked refund.
But, we are so confident in this course, we reckon you'll be thinking of a different R word .... Rrrrr-referral ; )

Boost Your Skills. Join 500+ Students

Grow your business more effortlessly by collecting high-quality leads from your website


I'm Kat

The Helpful Academy is the resource I WISHED I had back when I started my business!

I’ve been in your shoes, and know how overwhelming it can be to learn all the different facets to running a business (while still mostly working IN the business)

Now over a decade later, it’s a joy to share all the shortcuts and cheats that I’ve learned with you during my time in business.

What makes me happiest about our Academy, are the transformations that I get to see happen every day inside our online school from our students, because we help them save time and earn more money.

I look forward to getting to know you and your business, and helping you grow your dream too!

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