Turn likes into leads, and leads into customers!

By creating a lead magnet that draws clients to your business

What do you do if someone isn’t quite ready to buy from you but they do want to keep in touch?

A lead magnet is a great way to give them a free opportunity to get to know you more.
(And for you to show them how awesome you are!)

• Create a value-laden freebie (lead magnet) that attracts your dream client
• Choose the right system to deliver your lead magnet
• Set up your system with confidence

Turn your likes and website visitors into leads, and nurture those leads into customers.
On autopilot.

• Set up your lead magnet on WordPress, SquareSpace or even when you don’t have a website
• Step-by-step instructions for setting up Mailer Lite, Active Campaign and MailChimp

Know your likes are becoming leads, and your leads are becoming customers while you get on with the business you love.

What you’ll get

Kat Soper Head Trainer The Helpful Academy

Guided Video Training

Presented by Head Instructor, Kat Soper, each module is broken down into short, easy to digest and action videos



The Lead Magnet Workbooks

Tons of Resources

The fillable workbooks, templates and checklists will have you on your way in no time

Lead Magnets Made Easy Platform choices

Different Options

We know businesses aren’t one-sized-fits-all so we give you choices

Lifetime Course Access Alarm Clock

Lifetime Access

Finish at your leisure and come back anytime to retake the health check and track your progress.

What you’ll learn

How to create a pop up opt in

Smart Strategy and Design

Module 1 and 2 will ensure you actually create an asset which will attract your target customer and convert



The Helpful Academy Email Marketing Course

How to Choose the Right Systems For You

Our handy guide will help you decide which systems to use for your stage of business to avoid overwhelm

Linking Lead Magnet Systems Together

Step by Step Set Up Instructions

Choose any combination of website: Wordpress, Squarespace or Mailerlite
and email: MailChimp, Mailerlite and Active Campaign

By the end of these first 4 modules, you’ll have a finished Lead Magnet – wahoooo!

  • Let’s get started by discussing what you’re in for on this ride 👏🏻

    • Welcome to Lead Magnets Made Easy – Start Here
  • What is it that you want to achieve by this process?
    Let’s clarify that and plan your funnel strategy well from the beginning.

    • Download the Lead Magnets Made Easy Checklist and Strategy Workbook
    • What is a Lead Magnet and Why do you Want One?
    • The Stages of Lead Magnet Creation
    • Planning Your Desired Outcome
    • Types of Lead Magnets
    • 5 Things all good Lead Magnets have
  • Time to design a Lead Magnet which will actually appeal to your prospects.

    • Download the Design Workbook
    • KISSing your Lead Magnet
    • Deciding your first Lead Magnet
    • Validating Your Idea
    • Additional Resources and Templates
    • Download the Setup Workbook
    • Your Options & Making Your Choice
    • The Set Up Steps
    • Time to Take the Chat Survey
    • 1. Mailerlite
    • 2. MailChimp
    • 3. Active Campaign
    • 4. ConvertKit
    • 5. Thrive Leads (Wordpress Premium Option)

Past Student Love 💗

Layne Burgess Lead Magnets Made Easy
Angela Benseman - Lead Magnets Made Easy
Kellie - Create Magnetic Marketing short
Katrina Pace - Trello

Frequently Asked Questions

  • Unlike most of our courses, which can usually be completed in a morning, this is a more in depth course which will take some time to complete.
    The videos themselves will take you a morning, then you’ll need time to create your Lead Magnet and set up the tech involved.

    I recommend completing the work as you go, rather than binge watching and coming back to action the steps later.

  • No – great news is, we will show you how to create a landing page and start collecting leads using the free version of Mailerlite. So, whether you have a website or not, this course will help you start collecting leads for your business!

  • Maybe, but not necessarily.

    This course offers you options. There are multiple FREE options to choose from to get you started.

    However, you may decide, depending on your business goals, that you’d like to use one of the paid third-party options. Or, you may need to set up a website.

    If you choose to use paid options, you will have to pay the third party providers. (such as Square Space, or Thrive Themes or Active Campaign).

  • This course covers the following systems:


    • SquareSpace
    • Wordpress (self-hosted .org)
    • Mailerlite


    • Mailerlite (free for under 1000 subscribers)
    • MailChimp (free for under 2000 subscribers)
    • Active Campaign – our favourite paid tool)
    • Convertkit
    • Thrive Leads (premium Wordpress option)

    We show how to set up any combination of above.

  • If you find this course doesn’t give you what you expected, email us at hello@thehelpfulacademy.com within 7 days of your purchase and we’ll give you a no-questions-asked refund.
    But, we are so confident in this course, we reckon you’ll be thinking of a different R word …. Rrrrr-referral 😉

Meet Your Instructor

Kat Soper Founder of The Helpful Academy

Kat Soper – Founder of The Helpful Academy

Hey, I’m Kat 👋🏻

I’m so pleased you’re checking out Lead Magnets Made Easy! So many businesses are losing business every day by not collecting leads from their website.

This course is all about helping you collect leads and convert them into paying customers.

I can’t wait to help you get started!