Finally, a framework that covers the "how to" of it all!

Before you begin, you'll take my signature In-Flight Business Audit™.

This will give you an easy to digest, colour-coded report identifying what's working well, and where the opportunities for improvement are. You'll then use your Audit Report as your benchmark, to measure your progress and growth against throughout the process.

The pre-start audit gives you the clarity you need, to prioritise what matters most to your unique business.

In business, your mindset and time management are everything! If you believe you can, you can, and if you believe you can't, it'll prevent you from taking the action you need to make your business a success.

In this step 1 we will:

• Set your mindset up for success using the French-Burgess Belief Change Project
• Set your days/weeks up to maximise your genius energy, and ensure you're working on the highest value tasks first with The Time Management Project.
• We'll also ensure that you're looking after your health like a High-Flyer, so that you can sustain your energy for the long-haul.

It's one thing to want your business to FLY, but to achieve your goals you need to know where you're flying TO.

In Step 2 we're all about defining your own destination:

• Your brand is SO much more than your logo and colours! The Brand Identity Project will help you clarify what you want for your brand, your brand values, who you serve, what problems they have that you solve, your key offerings, and then how you want your brand to look / feel.
  This will help you create a magnetic brand, to attract your dream customers.
• Setting business goals can be intimidating. But, it doesn't have to be. 
  The Goals Project gives you a very quick template to follow, to clarify what success actually looks like to you, so that we can work backwards and help you take the action required to achieve it!

This is the step I find most business owners have missed when they come to me.

Growing sales and revenue is awesome, but not if you can't afford to pay yourself, or if you're burning out!

In Step 3 you'll ensure your business doesn't run out of fuel mid-flight, so that you can confidently (and profitably) fly for the long-haul: 

• The Money Lingo Project will ensure you can confidently understand and talk about "all the money stuff" in your business without feeling ashamed or "silly".
• The Business Budget Project will quickly show you your minimum operating costs. So that you know how much your business costs to run.
• The Pricing Project will ensure your pricing is profitable, and identify how many packages or products you need to sell to cover your minimum operating costs, cost of goods sold AND your dream take home income.
• And because managing cashflow is such an essential part of running a business, we'll also help you manage your money resourcefully using The Profit First Project.

In the words of monopoly, to skip Step 3 is to "not pass go and collect your money honey".

By now you'll know where you want to go, and that you can afford your flight.
It's time to create your itinerary!

Step 4 is where my signature Sell Without Selling System comes in:

• The Sell Without Selling System will help you design and optimise your ideal customer pathway, so that you can provide an amazing experience for your customers and more effortlessly scale your sales.
• The Profitable Pathway Calculator will help you predict how much profit you can make through your system, to understand what it will take to achieve your goal.
• Lastly, The Know Your Numbers Project will teach you your magic marketing metrics so you can confidently know where your system is or isn't performing well, and make adjustments accordingly.

Now you have the confidence in what you need, and a plan, it's time to build (or refine) all the assets you need to help you achieve your goals.

In Step 5 we'll tweak your existing business assets to reflect your customer pathway, or build any parts you don't already have.

Such as your: 

• Website / shop
• Email marketing
• Social Media
• Other marketing
• Booking process (services only)
• And your operational processes

You did it, you're there - by now you've laid the foundations to build a profitable business and it's time to scale!

It's time to focus on creating a promotion plan and getting your business more visible, so that you can enjoy a steady stream of new leads into your business each and every day.

Step 6 content includes:

• The Promotion Plan Project to help you create a really focused plan for driving sales
• The Visibility Project to help you get your promotion seen by more people
• The Master Email Marketing Project to help you effectively nurture your leads and customers by email, (improving the lifetime value of your customers)
• The Social Marketing Project, helping you harness the power of social media to attract more customers.
• FB Ads Success Project, helping you scale your sales using Facebook® ads.

And more!
To make getting eyeballs on your business a no brainer.