Finally, a system you can follow to accelerate your online sales!
Inside Flight Club you'll get everything you need to create and scale your Profitable Customer Pathway for your E-Commerce business, so that you can stop feeling overwhelmed and start seeing results..
It’s frustrating when you’re working so hard on your business,
but not getting the results you want!
But how do you change the cycle?
Introducing Flight Club - For E-Commerce...
Flight Club is the business co-pilot you wish you always had!
No longer do you need to go around in frustrated circles wondering what on earth to do next. My step-by-step Take Flight Framework is there to hold your hand, walk beside you, and help you accelerate your momentum,
Hi, I'm Kat
I was once in your shoes!
• Determined but stuck
• Working all the hours
• Not getting the sales I wanted (or needed)
• Trying to do everything myself and getting tied up in knots
I realised that spending hours on Google teaching myself how to do everything wasn’t actually getting me anywhere fast. #falseeconomymuch
So instead, I spent about $80,000 over the last 3 years learning and being coached by some of the world’s top mentors to get where I am today.
But I think you may agree:
Spending a cool eighty grand, and 3 years of my life, (ahem, not to mention learning on the job with dozens of clients) isn’t an ideal solution either!
Introducing Flight Club for E-Commerce...
Your affordable and time-efficient solution to growing your online sales
Flight Club is the coaching program I wish I had when I started!
Because not only could it have saved me eighty grand – but when I imagine where my business could be today if I had done it right from the beginning - to be honest it doesn't bear thinking about.
The great news is – that it exists for you (and at a fraction of the price!)
Here's what you'll get with a Flight Club membership...
Extensive online training
I’ve worked out all the essentials you need to build your Customer Pathway and bundled it all into one easy-to-implement program. Set your goals, design your plan, learn and implement the most efficient systems.
Private members group
I know you’ll have questions outside our calls, so you’ll have business-day access to me in the private members Facebook group. Here I’ll provide accountability and answer any additional questions so that you won’t lose momentum.
Fortnightly group coaching
Fortnightly group coaching calls with Kat via Zoom will guide you on how to build your Customer Pathway. We’ve spaced this over your membership to specifically give you plenty of time to implement!
Free access to all other Success Clubs
I know that though out some areas of your Customer Pathway build, you’ll benefit from additional support. For this reason I’ve designed Success Clubs where you'll enjoy additional calls and support with specific things.
Happy Flyer Feedback
Kat, I have to say thank you! I have got so so much out of the calls this week (the Flight Club one and the Website Success Call)!
#celebrate I got started with my Easter promo early. The first email went out last night to my newsletter peoples and I’ve already sold some!
You take the overwhelm away in a fun, down to earth way!
You'll complete 3 separate phases with Flight Club,
To nail your Customer Journey so you can sell MORE, more easily!
Phase 1: Set Your Strategy
Lay your foundations and create your plan for epic success for your online store
PHASE 2: build your assets
Build out your Customer Pathway (with the support of all the courses listed below)
PHASE 3: Grow your sales
Now that you're set up for success, it's time to send more traffic and scale your online sales!
The Take Flight Program has been purpose built to flow as one journey, and includes the following online training to help you build your business with ease:
But no need to get overwhelmed thinking you have to do it all. The content is only there if it helps you. Kat will guide you with which bits to do when to help you with your own unique business goals...
Yay, I'm Excited You're Here! Let's Get Started...
The Getting Started Project
Your Getting Started Guide
Join The Facebook Members Lounge
Download and Save The Flight Club Calendar
Download and Save the Flight Club Flyer Guidebook
Request to Join (or access) The Call Log
How to Book Kat for Extra One-on-One Support If Needed
Here are 6 Tips to Help You Get The Most From Flight Club
The Strategy Phase: Planning Your Destination
Introduction To The Strategy Phase
Laying Strong Foundations For Your Flight
The Goals Project
Download The Goals Project Workbook
Choosing Your Destination...
Writing Your Future Vision
Choosing Your Power Words
The Audit Project
Take the 10 Minute Pre-Flight Audit
Take The 6 Month Audit Workbook
Take The 12 Month Audit Workbook
The Brand Identity Project
What is a Brand Identity and why is one so important?
Download The Brand Identity Project Workbook
What Is Your Brand Vision?
What Are Your Brand Values?
Who Are Your Dream Customers?
What Are Your Key Offerings?
What Is Your Brand Style?
The Profitable Pathway Project (The Sell Without "Selling" System)
About This Project
Download The E-Commerce Workbook
What is a Customer Pathway and WHY is it the secret to your sales success?
Your Big Picture – For E-Commerce
The Sell on AutoPilot Map – Detailed Plan
Scaling Your Sales Using Your New (or Improved) System
The Know Your Numbers Project
Download the Know Your Numbers Workbook
What Numbers Do We Need to Know?
Why Are These Worth Our Time?
Which Numbers Are Most Important To Improve?
How and How OFTEN Should We Measure Them?
How Do We Know if Our Numbers Are Any Good?
How Can We IMPROVE Our Numbers?
Your Next Steps...
BONUS: Sales Calculator – Work out the Small Difference Tweaks Will Make To Your Business
The Build Phase: Building What You Need to Take Flight
The Planning Project
Introduction to the Planning Resources
Reviewing The Last 90 Days
Planning your next 90 days
The Set Up Shop Project
Setting Your Strategy
Setting Up Your Shop – Woo Commerce
Setting Up Your Shop – Shopify
Setting Up Your Shop – Squarespace
Abandon Cart Strategies
Search Engine Optimisation (SEO)
Optimising For More Sales
Marketing Your Shop
The Write Your Site Project
Write Your Site
The Lead Magnet Project
Download The Lead Magnet Project Workbook
Setting Your Strategy
Planning Your Content
Overview Of The Set Up Steps
Setting Up Using Active Campaign (most recommended option)
Setting Up Using Mailerlite
Setting Up Using MailChimp
Testing Everything Works
The Best Transaction Value Project
Download The Best Transaction Value Project Workbook
Setting Your Best Transaction Value Strategy
Set Up Options - Woo Commerce
Set Up Options - Shopify
The Customer Nurture Project
Let’s Nurture Your Customers Like a Pro
The Happy Repeat Customer Project
Lets Create Happy Return Customers
The Grow Phase: It's Time To Fly
The Promotion Project
What is a Promotion Plan and why is it important to have one?
Setting Your Timeframe
Getting Clear On Your WHY
Completing the WHO
Choosing the WHAT
Planning the HOW
Reviewing Your Success
The Visibility Project
Getting Started With Visibility
Your Marketing Overview
Planning Your Marketing Channels
Planning Your Destinations
Your Primary Offerings
Planning Your Content
The Email Marketing Project
Your Email Marketing Plan
Choosing Your Email System (If you haven't already got one)
Designing Your Plan
Sending Your First Email
Ongoing Email Marketing Success
The Social Marketing Project
Your Social Marketing Plan
What Platforms Should You Use?
When and How Often Should You Post?
Creating Your Content
How Do You Post?
Enjoy + Engage
Ongoing Social Marketing Domination
The Facebook Ads Project
Step 1: Understand Facebook Ads
Step 2: Set Your Strategy
Step 3: Design your Ads
Step 4: HOW to Setup Your Ads
Step 5: Ongoing Facebook Ads Success
Helpful Links and Templates
90 Day Planning Trello Template
Copy the Customer Pathway Canva Template
Email Sequence Planner
Free Digital Boost Google Shopping Workshop
The Active Campaign Project
Welcome to our Active Campaign Service!
Contact Active Campaign Support – including phone and live chat
Access The Active Campaign Getting Started Hub + Checklist
Take The Active Campaign Getting Started Course
Register for The Accelerated Onboarding Webinar
Reserve your free 30 minute 1:1 with an Active Campaign support crew
Join and bookmark the Active Campaign community
Get the Active Campaign Team to Migrate Your Data For You
Access the DIY Migration Guide
Need help with Billing? Here’s how to contact us…
Bookmark Your Account URL
Learn The Active Campaign Terminology
Learn Your Way Around The Main Active Campaign Dashboard
Fill out Your Basic Account Settings
Set Up Any Integrations You Need – e.g. Woo Commerce, Shopify
Set Up Your Lists
Set Up Your Tags
Set Up Your Fields
Adding Your Contacts
Set Up Contact Scoring
Create Your Main Email Templates
Turn Off Double Opt In (optional)
Integrating Active Campaign with Your Website / Shopping Cart
Setting up Interest Based Tagging
The Canva Confidence Project
Introduction to Canva
Getting Confident Using Canva
Organising Your Designs
Additional Canva Features / Tips
The Google Drive Project
How to Install and Use Google Drive
The Trello Project
Intro to Trello
The Boards Every Business Needs
The Original Trello Masterclass
The Mailerlite Project
What is Mailerlite and how can it help you grow your business?
Let’s Set Up Mailerlite
Get Confident Using Mailerlite
Wordpress Specific Resources
How to Add Google Analytics To Your Website
Shopify Specific Resources
How to work out your Customer Value in Shopify
Coaching Calls + Call Recordings
Join a Call
Click here to Join a Coaching Call
Access The Call Log
Fill out the Call Log Prior to Each Coaching Call
2021 Call Recordings
8 Dec 2020 Call Recording - Welcome to Flight Club
21 January 2021 90 Day Planning Session
21 January 2021 Coaching Call
1 Feb 2021 Numbers Success Club
4 February Coaching Call - Customer Pathway Session
10 February 2021 Planning Success Club Recording
18 February Coaching Call – Guest Speaker Rose Taylor talks about Know Your Accounting Reports
18 February Customer Pathway Workshop
4 March Coaching Call - Guest Speaker Vicky Evans talking about Overwhelm
18 March Coaching Call - Marketing Audit
1 April 2021 Coaching Call Recording
14 April 2021 90 Day Planning Session
17 April Coaching Call - How to monetise Instagram with Ellen
29 April 2021 Coaching Call - Going back to WHY, keeping things simple, Promoting your business
13 May 2021 - Introduction to Google Ads with Daisy Digital
27 May 2021 - Coaching Call - Table of Value + PR
10 June 2021 - Coaching Call - Belief Change Workshop
15 June 2021 - Active Campaign and Advanced Tagging
24 June 2021 - Coaching Call - Part 2 of Belief Change with Michelle
6 July 2021 - Planning Success Club Call Recording
8 July 2021 - Coaching Call Recording
22 July 2021 Coaching Call - Brand Identity
5 August 2021 - Coaching Call Recording
2 September 2021 - Coaching Call Recording
9 September 2021 - Coaching Call Recording
22 September 2021 - 90 Day Planning Session
23 September 2021 - Coaching Call - Giveaways
7 October 2021 - Coaching Call Recording
19 October 2021 - Promotion Success Club Call 1
21 October 2021 - Coaching Call - Pricing Calculator
26 October 2021 - Promotion Success Club Call 2
18 November 2021 - Coaching Call Recording
But you won’t have to feel guilty ever again about buying online training you’ll never do!
I’ll be there to help when you get stuck and keep you accountable!
How good will it feel to have someone hold your hand and teach you all the 'how'?
The fortnightly calls are designed to give you manageable, regular support. And if you have any questions in between the calls, you can ask Kat any time inside the private Facebook Members Only Club
Your Flight Club Investment...
No need to bounce around in circles anymore, getting frustrated with conflicting advice.
Have a plan laid out for you that you can follow step-by-step. Saving you time, money and most importantly - allowing you to grow your business faster!
6 MONTH MEMBERSHIP
Paid in 6 x monthly payments of $300
Total value: $8,994
YOUR TOTAL INVESTMENT: $1,800
You save: $7,194
12 month Membership
Paid in 12 x monthly payments of $300
PLUS the 12-month bonuses
1 x 60 minute 1:1 Customer Pathway and Marketing Audit with Kat valued at over $600
Total value: $16,708
YOUR TOTAL INVESTMENT: $3,600
You save: $13,108
Looking for more than group support?
Many of our flyers love to have one-to-one, personalised support in addition to the group membership. For this reason we have developed a Flight Club Plus membership.
This premium membership comes with monthly one-to-one coaching and weekly accountability from Kat, in addition to all of the awesome group benefits...
FLIGHT CLUB PLUS MEMBERSHIP
Paid in 12 x monthly payments of $800
PLUS the 12-month bonuses
1 x 60 minute 1:1 Customer Pathway and Marketing Audit with Kat valued at over $600
PLUS the premium benefits:
Monthly 60-minute one-to-one coaching session with Kat, unlimited
work review and weekly accountability valued at $6000
Total value: $22,108
YOUR TOTAL INVESTMENT: $9,600
You save: $12,508
Flight Club doesn't succeed unless you succeed. So, if you feel like Flight Club isn't the right fit for you, contact us within 30 days for a full refund and cancellation of your membership.
love for Kat's coaching
Here are some of the success stories we've worked with in the past
Hear Sally's Experience:
"It's hard to pick a favourite thing about Flight Club. Honestly, it's opened my eyes up to so many areas of the business that I needed to work on but I hadn't even considered."
"I would just say go for it. There's so much to get out of it and so much that will help your business"
Hear Vicky's Experience:
"To be honest I wasn't sure about signing up...I had to really think about the investment and whether I'd get a return on my investment. But it's exceeded my expectations."
Hear Rebekah's Experience:
"I kind of had it in my head before I started that this was make or break... Now 6 months after joining I'm busier than I've ever been... Now it's like a tap has been turned on."
Hear Sharon's Experience:
"In a word I'd describe Flight Club as invaluable. I knew I needed to learn a lot. But it taught me where the gaps were in my knowledge and what I didn't even know I needed to know."
"I hesitated because it's a lot to invest in my business, but I'd do it again in a heartbeat."
Hear Desiree's Experience:
"I haven't had time yet to implement everything that I've been given. But I've learnt so many things that have already helped progress things... I'm definitely already seeing changes.
There are so many different things I've loved. What I've enjoyed seeing is that there are so many different businesses that are involved in Flight Club but that it caters for everyone. And all the support you get. It definitely makes you feel much less alone as a Business Owner."
The fortnightly calls will be for 60 minutes each call. During the call there will be a training slot and then time set aside for questions, to review progress.
The calls take place on a Thursday during standard New Zealand school hours of 9am-3pm (although some calls may fall in school holidays).
This program is awesome for service-based businesses, particularly if you'd like to develop an online product or products.
It's also awesome for E-commerce businesses.
Yes, all the calls will be recorded. If you can't make the call you can submit your questions to Kat prior to the call and she'll answer them in the call (or in the Facebook group). Then, you can watch the recording.
Flight Club will be limited to under 100 members.
Great question and I'm glad you asked! Flight Club is a doing club which is designed to help you get maximum return on your investment by enabling you to grow your business faster. In order for this to happen, you will have things to implement in your business in between calls.
Your Flight Club investment will work best for you if you have a minimum of 2-3 hours + per week on average available to work on your business.
(Some of the work you'll already be doing anyway)
Unfortunately this is impossible to do. Your individual results will vary depending on:
• How quickly and effectively you put in place what you learn inside Flight Club
• Your industry
• Your brand strength
• The size of your existing audience
• Your customer service
• Your product
What I can say though, is that we've seen success using these techniques and strategies in hundreds of businesses. We've had clients 5 x their revenue in one month. Or add hundreds of new subscribers in a day. Or make their quarter revenue goal in the first few weeks of the quarter.
So we know that creating a highly tuned Customer Pathway creates success.
Yes, many of our Flyers are parents of school aged children (including Kat!). Therefore, calls will be held during school hours.
However, some calls may fall inside School holidays.
Flight Club isn't for everyone. If you feel it's not the right fit for you in the first 30 days, contact us for a full refund and cancellation of your membership.
If life happens after this time (as we know from experience that things change) you can pause your membership for up to 2 months.
The Helpful Academy is the resource I WISHED I had back when I started my business!
I’ve been in your shoes, and know how overwhelming it can be to learn all the different facets to running a business (while still mostly working IN the business)
Now over a decade later, it’s a joy to share all the shortcuts and cheats that I’ve learned with you during my time in business.
What makes me happiest about our Academy, are the transformations that I get to see happen every day inside our online school from our students, because we help them save time and earn more money.