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Website Success Club

2 Modules 7 Lessons Easy

About This Course

Welcome to The Website Success Club. Here you’ll find the call information and call recordings for the 6 week Website Success Club Program.

What you'll learn...

PAID CONTENT

Introducing The Website Success Club

In this lesson you'll learn the call dates and times, and find the link to join the calls.

PAID CONTENT

Week 1 - 2 March 2021 - Your Desired Result

In this video we talk about:

  • Introductions
  • What to expect in The Website Success Club
  • Where to find everything
  • Working out what your website needs to do for you / your customer pathway
  • How to keep the pace in the 6 weeks we're together

Week 2 – 9 March 2021 – Quick Wins

In this call Iona takes you through some quick wins you can do to improve your website.
She also gives several live website audits.

WEEK 3 - 16 March 2021 - Copywriting

In this video Katrina talks through some dos/don'ts when it comes to your website copy.

Key Takeaways include:

  • Should you use I, you, they or we?
    Rule of thumb: If it's a negative use they/them. If it's a positive use you, I.
  • What's your about page really about?
    It's not about you... it's about how and why you help your tribe.
  • Go to your website and ask:
    • Would my Granny know what I do and what action to take within 5 seconds of arriving?
    • If I reread my home page as a conversation, is it clear what I do and what my customer needs to do

Other tips:

  • Use Amazon reviews of similar products/things to picking out keywords and ideas for your copy.
  • Never leave a page hanging - always lead the reader on to somewhere else.

 

WEEK 4: 23 March 2021 – SEO (getting found)

This call is in two parts because we broke into breakout rooms in the middle. Some gold in the second call, so make sure you watch that too.

In this call Iona goes over:

  • What is SEO
  • Why is it important?
  • How to choose keywords

Please note -
This call is a complement, not a substitution for doing the SEO content inside your course. You will find more detail, resources and step by step instructions inside Pimp My Website or Set Up Shop (depending on which version you need).

WEEK 5: 30 March 2021 - Collecting Leads

  • In this session I talk about why it's important to collect leads from your website
  • Give examples for how to do it
  • And talk through what to do when it doesn't work...

Week 6: 6 April 2021 - Marketing Your Website

In this week's call we do a recap of the last 6 weeks together and what we've learnt, and what action you've taken:

  1. How to create a Customer Pathway
  2. Quick wins
  3. Copywriting tips
  4. SEO
  5. Collecting leads

And today:

  • Marketing your website. 
    I share some quick wins to make sure you're driving traffic to your website.
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