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Un-desperate measures for “desperate times” – 9 steps for ‘recession proofing’ your business

This blog title is tongue in cheek play on the popular saying: “Desperate times call for desperate measures”.  Because, while tempting when under stress, I don’t believe that “desperate measures” are a helpful or sustainable business strategy! They can instead be extremely harmful to the long-term survival of a business. If things start to *feel* desperate, it READ MORE

Digital Advertising: Everything You Need To Know To Get Started

When it comes to marketing your business, there are so many options available to you. Digital advertising, content marketing, print media, standing on the corner of your street with a sign and yelling at the top of your lungs… With so many things to choose from, it can be hard to know which advertising platform READ MORE

6 Steps For ‘Taking Flight’ In Your Business

There’s nothing quite like a global pandemic, to make you feel like you’re walking through quicksand, and cause you to be constantly re-evaluating what’s possible! And for most of us, heading into year 3 of a pandemic, it’s hard to know where to even start to get ourselves back onto solid footing… Because it’s pretty READ MORE