The Power of Positive Thinking: Why Your Money Mindset Matters for Small Business SurvivalWhether it’s a recession, a market correction, or some other form of financial upheaval, sudden drops in sales can be scary and stressful for small businesses. In these situations, it’s natural to feel a sense of scarcity: like resources are scarce, customers …
Un-desperate measures for “desperate times” – 9 steps for ‘recession proofing’ your business…There is no denying that the post-pandemic world we are living in has led to some increased uncertainty and challenges for many small businesses. Whether it’s led to a recession in your country or not, it’s likely that at some point, you have, or …
Digital advertising: everything you need to know to get started.When it comes to advertising your business, there are so many options available to you:Digital advertising, content marketing, print media, standing on the corner of your street with a sign and yelling at the top of your lungs (just kidding about that last one)… With so many …
There’s an important conversation happening at the moment about types of marketing strategies: This article explores which strategies are good, and which ones are slimy?
...You’ve heard you need a marketing plan. But what is a marketing plan, why is it important, and how do you create one? Find out here.
...What is a customer pathway? Do you really need one for your business? Is it more important than a sales funnel? Find out here.
...