Profitability Explained: 5 Reasons Businesses Fall Short Reaching Their Earnings Goals (and How to Fix Them!)What does profitability and “meeting your income goals” mean to you? It might not involve a private jet, but most people have a dream of what their profit paradise looks like…Imagine the sun is shining, there’s room service, and your …
The Power of Positive Thinking: Why Your Money Mindset Matters for Small Business SurvivalWhether it’s a recession, a market correction, or some other form of financial upheaval, sudden drops in sales can be scary and stressful for small businesses. In these situations, it’s natural to feel a sense of scarcity: like resources are scarce, customers …
Here are 18 numbers that every small business owner should know (and track) in their business…We all have stories about ourselves that stop us living to our full potential. One of the stories I hear most commonly in the small business clients I help is “I am terrible with numbers.” Now, I’ve worked with hundreds of businesses …
Un-desperate measures for “desperate times” – 9 steps for ‘recession proofing’ your business…There is no denying that the post-pandemic world we are living in has led to some increased uncertainty and challenges for many small businesses. Whether it’s led to a recession in your country or not, it’s likely that at some point, you have, or …
Digital advertising: everything you need to know to get started.When it comes to advertising your business, there are so many options available to you:Digital advertising, content marketing, print media, standing on the corner of your street with a sign and yelling at the top of your lungs (just kidding about that last one)… With so many …
There’s an important conversation happening at the moment about types of marketing strategies: This article explores which strategies are good, and which ones are slimy?
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