This blog title is tongue in cheek play on the popular saying: “Desperate times call for desperate measures”.  Because, while tempting when under stress, I don’t believe that “desperate measures” are a helpful or sustainable business strategy! They can instead be extremely harmful to the long-term survival of a business. If things start to *feel* desperate, it

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Un-desperate measures for “desperate times” – 9 steps for ‘recession proofing’ your business

When it comes to marketing your business, there are so many options available to you. Digital advertising, content marketing, print media, standing on the corner of your street with a sign and yelling at the top of your lungs… With so many things to choose from, it can be hard to know which advertising platform

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Digital Advertising: Everything You Need To Know To Get Started

There’s an important conversation happening at the moment about types of marketing strategies: This article explores which strategies are good, and which ones are slimy?

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How To Market Your Business With Integrity

You’ve heard you need a marketing plan. But what is a marketing plan, why is it important, and how do you create one? Find out here.

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A Marketing Plan: Your (not so) Secret Business Growth Tool

What is a customer pathway? Do you really need one for your business? Is it more important than a sales funnel? Find out here.

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Why Do You Need A Customer Pathway?

Covid 19 completely changed the business landscape. Here’s how to still stay visible without damaging your brand…

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How to Market Your Business in a Relevant Way in 2022