Of all of the different business tools and strategies we teach at The Helpful Academy, email marketing seems to be one of the ones people struggle with the most. To be honest, I get it. Email marketing wasn’t something that came naturally to me when I started my first online business back in 2010. I

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Psst some of the links in this article are affiliate links. That means we might earn a small commission if you choose to purchase from the companies we recommend. We only recommend tools we’ve used ourselves and love. Email is, by far, one of the most powerfully effective digital marketing channels around. It’s not only

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There’s an important conversation happening at the moment about types of marketing strategies: This article explores which strategies are good, and which ones are slimy?

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Are business coaches really all they have cracked up to be? How do you know if you need a coach, and what kind of coaching is right for you? Find out here.

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You’ve heard you need a marketing plan. But what is a marketing plan, why is it important, and how do you create one? Find out here.

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What is a customer pathway? Do you really need one for your business? Is it more important than a sales funnel? Find out here.

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