This blog title is tongue in cheek play on the popular saying: “Desperate times call for desperate measures”.  Because, while tempting when under stress, I don’t believe that “desperate measures” are a helpful or sustainable business strategy! They can instead be extremely harmful to the long-term survival of a business. If things start to *feel* desperate, it

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Un-desperate measures for “desperate times” – 9 steps for ‘recession proofing’ your business

What is a customer pathway? Do you really need one for your business? Is it more important than a sales funnel? Find out here.

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Why Do You Need A Customer Pathway?

In this video I will show you a very simple yet powerful tool for planning out your marketing funnel or customer sales journey within minutes.

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Plan your customer journey or funnel with ease using Funnelytics