This blog title is tongue in cheek play on the popular saying: “Desperate times call for desperate measures”. Because, while tempting when under stress, I don’t believe that “desperate measures” are a helpful or sustainable business strategy! They can instead be extremely harmful to the long-term survival of a business. If things start to *feel* desperate, it …
What is a customer pathway? Do you really need one for your business? Is it more important than a sales funnel? Find out here.
...This week I show you how to create a branded email signature, encouraging clients to click through and connect with you on your social channels.
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...In this week’s video I show you my favourite tool for helping you create branded graphics and documents for your business in a flash.
...Your brand is so much more than a logo… Jeff Bezos says “your brand is what other people say about you. Here are 5 free ways to strengthen your brand.
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