This blog title is tongue in cheek play on the popular saying: “Desperate times call for desperate measures”.  Because, while tempting when under stress, I don’t believe that “desperate measures” are a helpful or sustainable business strategy! They can instead be extremely harmful to the long-term survival of a business. If things start to *feel* desperate, it

Un-desperate measures for “desperate times” – 9 steps for ‘recession proofing’ your business