This blog title is tongue in cheek play on the popular saying: “Desperate times call for desperate measures”.  Because, while tempting when under stress, I don’t believe that “desperate measures” are a helpful or sustainable business strategy! They can instead be extremely harmful to the long-term survival of a business. If things start to *feel* desperate, it

Un-desperate measures for “desperate times” – 9 steps for ‘recession proofing’ your business

Have you got a handle on the numbers needed to make your business a success? And no, we are not talking about your financial figures here – that’s a whole other ballgame. We are referring to the essential numbers you need to get your head around when you are marketing your business. If you are

Analytics: How To Unlock Vital Info From Your Marketing Numbers

30% of businesses go out of business because they run out of money. Don’t be one of them. Here are 5 simple things you can do to save money in your business

5 Things You Can Do To Save Money in Your Small Business