3 Leading Ways to Boost your Sales and Hear more Cha-ching!

3 Leading Ways to Boost your Sales and Hear more Cha-ching!

This week, I’ve noticed a LOT of people asking a variation of the following question:

“How can I get more people buying my product or service?!”

It doesn't really matter if your business is hours old, weeks old, or decades old, I believe all of us should be regularly reviewing this question, so that we can maximise our sales.

Particularly in this challenging market -
asking ourselves this question, and making it easy for people to buy, can really help set our businesses apart from our competitors.

Here are my top 3 methods of how to turn your browsers into buyers:

I cannot stress enough how important this is!

Our natural reaction is usually to jump to conclusions about why we are not getting the sales we would like to. But, there are so so many reasons that buyers might not be buying from you.

My coach Courtney Foster Donahue has this saying:
"Data over Drama" and I believe that this is something we should all embrace more.

What it means is that it's no use guessing what's wrong. The numbers will always tell us exactly what isn't working, so we can then go and fix it.

Here are 3 ways to identify what's not working in your sales system:

(By the way - I suggest you do all of them for best results)

1. Look at your metrics and use this to work out where the system is breaking down:

The second way to find out why people aren't buying, is to ask them.

But - by asking them I don’t mean sending them a survey. (Let’s be frank, no one has any time for surveys). And just as importantly it’s also not going to tell you what you need to hear, because people will censor what they answer.

Instead, I suggest good old-fashioned talking to people.

Asking people verbally means that they won't have time to sensor their answer, and this uncensored answer will be the most useful to you!

Start with people who have bought from you:

• Why did they choose you/your product? 
• What did they like about it?
• Are there any ways they suggest you improve it or the process of buying it?

Then try asking people in your target audience who haven’t purchased from you:

• What are they looking for to make a purchase?

The most important thing you need to get by the end of this is clear on what their problem is, and how can you meet their needs by solving that problem in the most effective way.

The saying goes “content is King” for a reason.

• Are you posting content which is of high value to your audience?
• Is it calling them to action?

Or, are you posting fluff/filler content which is doing nothing except for filling their feeds and keeping them scrolling?

I’ve seen a few examples recently of Facebook pages or websites where I didn’t even know what they did from scrolling through them. 

If that is the case with yours, then that’s a problem. Your social media platforms, or website, should indicate what you do and the problem you solve, immediately upon landing. If it doesn’t, it’s not doing its job of telling customers what you do and getting them to buy very well.

Your online channels should also call them immediately to an action and provide a very streamlined, easy path for customers to make purchases. If it’s too hard or cumbersome, the reality is that they’ll abandon their purchase.

As you can see, there are so many ways your sales plumbing could be blocked. Sometimes it can take an outside eye to help you address where the problem lies.

If you’d like us to help you review your sales process in any of the ways above, book a free chat and we’d be happy to help!

Is buying from you a really nice experience for your customers?

Have you taken time to work out how you can create moments of connection through the process - for example following up after the sale and seeing how they are enjoying their purchase?

Making an unbeatable customer experience is so crucial in helping you stand out from the competition. You’re more likely to experience word-of-mouth marketing, and repeat purchasing, both of which will improve your sales.

You can automate quite a lot of your customer service with automated email marketing.

Check out our "Nurture Like a Pro" email templates to help you save time creating an automated email nurture sequence.

Once a customer has made a purchase from you, they are far more likely to purchase from you again than a new customer. So, marketing to existing customers will cost you a lot less compared to marketing to new customers.

• Are you doing your best to resell or upsell to your customers?
• Do you offer any incentives to purchase from you again?
• Are you communicating with your previous customers about your products and offers via email?
• Do you retarget them on Facebook with Facebook ads?
• Have you offered any VIP or subscriber-only offers to form a pre-launch of any new product/service?
• Do you offer them a discount at cart if they purchase an additional item? Or a discount if they provide a review/testimonial?

These are but a few ways that you can really maximise sales to existing customers and improve your overall sales.

How many of these ways to increase your sales are you doing?

I know that there is an awful lot in this article. But, following it can really REALLY help you boost your sales. 

If you feel overwhelmed looking at the list, and would like help implementing them in your business, then please reach out to us, we'd love to help you with that.