Attract more of the Right People to your business

It's time to 'Blog Your Socks Off'

What difference would it make to YOUR business if you had hundreds, thousands, or even MILLIONS of new prospects find your website each and every month?

Your blog can attract this number of visitors to your site each month for FREE!

Find out why your business needs a blog

• Create your own business blog strategy
• Plan what you’re going to blog about
• How to write a blog

Introducing 'Blog Your Socks Off'


• How to set up a blog on WordPress, Wix and Squarespace
• How to ensure your blogs get found by search engines (your SEO!)
• What to do once you’ve written a blog
• How to convert readers into customers

Here’s What You’ll Get When You Sign Up


Learn from Website Strategist Iona Elwood-Smith, and Head Trainer Kat Soper

Workbooks and Templates

Our fillable workbooks and customisable Trello Templates will make it a breeze for you to complete

Behind the Scenes Looks

Get inspired with behind the scenes real-life statistics from TWO different blogs.

About Iona Elwood-Smith

Iona is a website strategist who's mission is to help as many small businesses survive, thrive and grow via awesome websites, as she can! Like our Founder (Kat), Iona believes that having a website is about more than just a pretty shop window. Your website has a purpose to play in helping you get results.

Blog Your Socks Off is about using a blog to attract, educate and convert more of your ideal customers!

Course Content

Here's what you'll find inside Blog Your Socks Off...

Course Duration

How We Know Blogging is a Great Strategy and a Peak into a Successful Blog

Why Do You Need A Blog?

Download the Blog Your Socks Off Workbook

Setting Your Strategy

Planning Your Content

Copy the Blog Content Template in Trello

Your Content Workflow

Let’s Get Started

Examples of High-Performing Posts

Setting up your WordPress blog

Set up a SquareSpace blog

Set up a Wix blog

Optimise Your Blog for SEO

SEO Optimisation Guide and Checklist

More SEO Resources You May Like

Marketing Your Blog

More Blogging Resources

Two Secret Weapons to Market Your Blog on Autopilot!

How to Convert Your Visitors into Leads

We're not about content consumption
we're about action

This course is designed to save you time, not add another thing to your already over-busy to-do list. By the time you've finished, you'll be clear in your 12-month blogging plan and have sent your first post live.

Blogging can be so valuable for your business
if you do it right...

Save time and ensure you're setting yourself up for success in a morning with this quick to implement course

Here's what you'll get:

  • Step-by-step Video Training
  • Workbook
  • Trello Templates and Workflows
  • Lifetime Access
YOUR investmenT:

$147 NZD

*including GST

money back
100% Satisfaction-Guarantee.

If you find this course doesn’t give you what you expected, email our team within 7 days of your purchase and we’ll give you a no-questions-asked refund.
But, we are so confident in this course, we reckon you’ll be thinking of a different R word …. Rrrrr-referral

student love

Join over 500 other small business owners…


How long will this course take?

We'll help you plan 12-months of strategic blog posts within a morning, to help you get your first blog post live. After that, your time commitment is up to you. For best results, we recommend you release at least 1 new blog article per month.
You should factor in between 1-4 hours per blog post depending on it's length.

Does it matter what Website platform I use? 

Nope. The majority of this course is good strategy and systems, which can be applied to any website type.
You'll see that when it comes to the set up we cover Wordpress, Square Space and Wix.

However, if you have a different kind of website, this course is still worth doing because the set-up is such a small component and as long as your existing website has a blog function, you can use the help guide for your platform to help you set up that part.

Could this really help me get thousands or millions of new visitors to my website each month? 

Well, that depends how well you execute the strategys we teach ?

But, we can tell you with certainty these strategies work well. If you watch the free intro module I'll show you real-life statistics to prove it.

Is blogging good for every business?

Short Answer:

We believe, that with a bit of imagination a well-designed blog could work for every business. The key is to think of information that will be useful to your potential customers. What questions do they ask? What would they search for in Google? As long as you keep that as your focus, this will work for your business.

For our longer answer, we recommend this article: To Blog or Not to Blog

How long will it take for me to see results?

That really depends on your business type, and how well you implement the system - particularly the marketing suggestions we have. We do not guarantee individual results, but if you watch the intro video, we bet you'll be convinced by the data too.

What is your refund policy?

If you find this course doesn't give you what you expected, email us at within 7 days of your purchase and we'll give you a no-questions-asked refund.
But, we are so confident in this course, we reckon you'll be thinking of a different R word .... Rrrrr-referral ; )

Boost Your Skills. Join 500+ Students

Attract more of the right people to your business website with a high-converting blog


I'm Kat,

I started The Helpful Academy because it was the resource I wish I had when I first started growing my business.

As a business strategist, I’m not interested in helping you just create a “pretty” website. My main priority is helping you create a website which will attract your ideal customer, and inspire them to take the action(s) you want them to take.

This course is about helping you do exactly that. I can't wait to help you grow your business with a blog!