Attract more of the right people to your business
It’s time to blog your socks off!

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What difference would it make to YOUR business if you had hundreds, thousands, or even MILLIONS of new prospects find your website each an every month?

Your blog can attract this number of visitors to your site each month for FREE! 

• Find out why your business needs a blog:
• Create your own business blog strategy
• Plan what you’re going to blog about
• How to write a blog

We’ll show you: 

• How to set up a blog on WordPress, Wix and Squarespace
• How to ensure your blogs get found by search engines (your SEO!)
• What to do once you’ve written a blog
• How to convert readers into customers

It’s time to blog your socks off!

What you’ll get

How to Blog Using Wordpress Wix Square Space

Step By Step Video Training

Learn from Website Strategist Iona Elwood-Smith, and Head Trainer Kat Soper

How to Create A Marketing Plan

Workbooks and Templates

Our fillable workbooks and customisable Trello Templates will make it a breeze for you to complete

What do I blog about for my business

Behind the Scenes Looks

Get inspired with behind the scenes real-life statistics from TWO different blogs.

Blog Your Socks Off 25% off promo

Lifetime Access

Start when you want and use as an ongoing resource  to refer back to at anytime

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What you’ll learn

  • Intro - Why do I need a Blog?

    Let’s teach you how to attract the right traffic and convert it into leads with an optimised blog 👍🏻

    • How We Know Blogging is a Great Strategy and a Peak into a Successful Blog
    • Why Do You Need A Blog?
  • Setting Your Strategy

    It all starts here… what are you wanting to achieve with your blog?

    • Download the Blog Your Socks Off Workbook
    • How to Set Your Blog Strategy
  • Planning Your Content

    In this Module we’ll teach you how to plan a year’s worth of content in one sitting

    • Planning Your Content
    • Grab our Blog Content Creation Template
    • How to Optimise Your Blog Workflow
  • How to Write Your First Blog Post
    • Let’s Get Started
    • Examples of High-Performing Posts
  • How to Set Up Your Blog on Wordpress, Wix or Square Space

    In this module we’ll help you set up your blog. Follow the instructions relevant for you, whether you’re with Wordpress, Square Space or Wix.

    • How to Set Up a Wordpress Blog
    • How to Set Up a Square Space Blog
    • How to Set Up a Wix Blog
  • Marketing

    So, you have a new blog. Now what? Let’s look at ways to get the word out there so that your time and energy isn’t wasted.

    • How to Market Your Blog and Get More Traffic to Your Website
    • Blogging Resources
    • BONUS: Two Secret Marketing Weapons to Promote Your Blog on Auto-Pilot
  • Converting Your Blog Visitors Into Leads

    Now that we have a blog, and we’re driving traffic to it – let’s talk about converting those visitors into Leads…

    • How to Convert Your Blog Visitors Into Leads
Let's Get Started

Past Student Love 💗

Creation Station - Blog Your Socks Off
Mandy - blog your socks off magnetic marketings
Angela - Blog Your Socks Off
Layne Burgess Lead Magnets Made Easy
Marie Martin
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Frequently Asked Questions

  • How long will this course take?

    We’ll help you plan 12-months of strategic blog posts within a morning, to help you get your first blog post live. After that, your time commitment is up to you. For best results, we recommend you release at least 1 new blog article per month.
    You should factor in between 1-4 hours per blog post depending on it’s length.

  • Does it matter what website platform I use?

    Nope. The majority of this course is good strategy and systems, which can be applied to any website type.
    You’ll see that when it comes to the set up we cover Wordpress, Square Space and Wix.

    However, if you have a different kind of website, this course is still doing because the set up is such a small component and as long as your existing website has a blog function, you can use the help guide for your platform to help you set up that part.

Meet Your Instructors

Iona Elwood Smith Polaroid Version

Iona Elwood Smith – Grow My Business

Hi, I’m Iona Elwood-Smith and love all things to do with websites. As a person who can’t work her phone my family find this hilarious.

My background is in strategy and business development and I fundamentally believe everyone should be online for their business to grow, which is why I created Grow My Business. 

Grow my Business is a strategic web solutions company that build awesome websites (over 130 and counting!) for small businesses focused on – you guessed it – growing their business!

I am thrilled by this fabulous opportunity to work with Kat and The Helpful Brand combining my strategic website building skills with her (business acumen) to create an affordable, accessible course for anyone to build an amazing blog – easily!

Kat Soper Founder of The Helpful Academy

Kat Soper – Founder of The Helpful Academy

Hey, I’m Kat

As a business strategist, I’m not interested in helping you just create a “pretty” website. My main priority is helping you create a website which will attract your ideal customer, and inspire them to take the action(s) you want them to take.
 
I see your website as part of your overall marketing machine. It plays such an important part in your business, which is why it’s worth getting right.
 
I’ve known Iona for several years, and there’s noone I’d rather have worked with to bring you this awesome course.
This course is about building an awesome long-term, marketing asset and machine for your business – aka a blog.
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