When it comes to marketing your business, there are so many options available to you. Digital advertising, content marketing, print media, standing on the corner of your street with a sign and yelling at the top of your lungs… With so many things to choose from, it can be hard to know which advertising platform

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Digital Advertising: Everything You Need To Know To Get Started

There’s nothing quite like a global pandemic, to make you feel like you’re walking through quicksand, and cause you to be constantly re-evaluating what’s possible! And for most of us, heading into year 3 of a pandemic, it’s hard to know where to even start to get ourselves back onto solid footing… Because it’s pretty

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6 Steps For ‘Taking Flight’ In Your Business

Of all of the different business tools and strategies we teach at The Helpful Academy, email marketing seems to be one of the ones people struggle with the most. To be honest, I get it. Email marketing wasn’t something that came naturally to me when I started my first online business back in 2010. I

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4 Ways To Use Email Marketing To Grow Your Profits

Psst some of the links in this article are affiliate links. That means we might earn a small commission if you choose to purchase from the companies we recommend. We only recommend tools we’ve used ourselves and love. Email is, by far, one of the most powerfully effective digital marketing channels around. It’s not only

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Which Email Marketing Platform Is Right For Your Business?

There’s an important conversation happening at the moment about types of marketing strategies: This article explores which strategies are good, and which ones are slimy?

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How To Market Your Business With Integrity

Have you got a handle on the numbers needed to make your business a success? And no, we are not talking about your financial figures here – that’s a whole other ballgame. We are referring to the essential numbers you need to get your head around when you are marketing your business. If you are

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Analytics: How To Unlock Vital Info From Your Marketing Numbers