Your brand is so much more than a logo…
“Your Brand is what other people say about you when you’re not in the room”
– Jeff Bezos
So, what do you want your brand to be known for?
Here are 5 ways:
Decide what you want your brand to be known for
The fastest way to decide what you want people to think about your brand is to:
Grab a sheet of A4 paper and a pen
Write the name of your business in the middle
Set a timer for 5 minutes and brainstorm all the things you want people to think or feel about your brand.
Then, get another sheet of paper, set a timer for 5 minutes and brainstorm actions you can take, or tweaks you can make to cause this to happen for you.
Then, of course, for this to be of benefit, you have to go forward and take the action required which will ultimately help you strengthen your brand.
Ensure your brand message and look is cohesive
Has it been designed with your target market in mind?
E.g have you used colours and fonts that will appeal to them?
Is it consistent across all platforms – e.g. presentations, website, social?
Making sure you only use the same colours and fonts is one of the quickest, most affordable and easiest way you can cause customers to recognise your brand at a glance.
Communicate with your customers above and beyond what is necessary
Communication is a MAJOR reason that relationships between businesses and customers fall down. Don’t make the assumption that your clients or customers will be clear on the process, or progress.
You can automate a lot of communication these days to make things scalable for you. (stuck for how – contact us and we’ll help you with that.)
Communicate, communicate, communicate.
This is a vital ingredient to leaving a positive impression and strengthening people’s experience with your brand.
Planning your customer communication can be made easy using Funnelytics which we show in last week’s #app of the week video. This is also an area we help implement.
Ask for reviews
If you had the chance to purchase from two identical businesses – who would you choose: the one with reviews or the one without?
The one with reviews of course right?
So… make it part of your process to ask for reviews to strengthen your brand.
Not only will this help you build your brand and reputation, BUT, it will also help you work out how to improve your processes and communication so that you can continue to improve.
Worried about negative reviews? There’s actually an effective way to ask for reviews via email and set it up as such where the people who don’t recommend you go to a survey, and the people who do recommend you go to your reviews page.
Let us know if you’d like that set up and we can help you with that.
Plaster your brand here there and everyWHERE
Have you got an email signature setup with your logo, your social media icons and all your links? If not, do it. It’ll take you 5 minutes. You can use this or this to help you. Or, if you want it done for you, give us a bell.
Link to your website and main offerings from all your social media platforms. E.g. put your FB Business Page and website on your personal Facebook profile. Drop the link into your LinkedIn profile. Drop the link to your website on Instagram. If you want to go even fancier on Instagram, within 10 minutes you can set up Link.tree which will allow you multiple links (see our Instagram profile for an example)
There you go – 5 easy ways to strengthen your brand without spending a dime, or hours having to create.
Seriously, I bet you could implement most of these within an hour.
Which one is your favourite?
Have you got any to add?
You might also like one of our Free Guides:
About the author:
Kat Soper is the Founder and Head Trainer of The Helpful Academy Online Business School.
Kat is passionate about helping start-ups and small businesses succeed and achieve their business goals so that they can achieve the lifestyle they desire (and deserve).