10 ways to promote your business without being a sleaze
That is step 1 of promotion – make a plan.
But, after we’ve got our Promotion Plan, and we’re clear in our offer(s), what then?
For those of us who have a block when it comes to promoting ourselves, I wanted to discuss some tried and true methods for promoting yourself without feeling icky, or gross.
Here are my top 10 ways to promote your business:
Focusing on solving problems your customers have
If you focus on serving your customers, by solving their problems, then it shifts the emphasis of YOU and what you’re trying to create. They’ll be grateful to you for helping them. The selling part happens organically and with less force. It will help your mindset when it comes to promoting what you’re offering.
Be systematic with your promotion
If you follow a system and spread out your promotion over the month, then you can make sure you get the balance right between attracting, engaging, serving and selling.
I like to set days of the week for certain things – e.g. Monday I motivate. Tuesday I do tips. Wednesday I share blogs and so on. By making a structure for yourself it makes it easier for you to promote and schedule etc.
Tell your story and how it relates to what you’re promoting
People love stories. It creates a connection. Sharing your story is a less in your face, but very attractive way of sharing what you have. So, for example, how did you start your business. Why are you passionate about what you do? How has doing what you do changed your life?
Share your customers’ stories or give them a shout out.
By shouting out your customers/clients it makes them feel good, it promotes them, it shows you value your clients, it can start a conversation, and it promotes happy/success stories that you’ve helped create.
Give value away for free to gain people’s trust
Business is the exchange of money. And money is really the exchange of trust. People won’t buy off you if they don’t know, like and trust you. So, think of some creative ways that you can give value away to gain their trust before they buy.
Some examples of this in the online world are “lead magnets” or resources.
Offline it could be free samples of your products or a free strategy session.
If you have a course or book, maybe give away the first lesson/chapter for free.
All these kinds of things can help people feel “safe” to purchase off you and grow trust with your audience.
So you posted something and it didn’t get any likes or comments. It’s easy to give up when that happens.
But I encourage you to keep going.
Promotion takes time. Staying consistent with your messaging is really necessary. It used to be that people needed to see something 7 times to purchase. Now I’ve heard it can be as many as 20 times or more, and I’d believe it.
Consistently telling your story, and sharing how your products can help people is really necessary.
Use raw or live videos to engage and promote
Sure, professional or pre-done videos are wonderful. But, there’s something powerful about being “live,” “raw” and “real”. It holds an authenticity that people respect and they feel like they get to know you better.
Live/imperfect videos are powerful when it comes to sharing your message and promoting your business.
Share snippets of what’s going on with you – e.g. Instastories
This is something I’m personally terrible at doing, but I’ve watched the success for people close to me who do it well, and boy does it create rapid organic growth. Not to mention, if I go on Instagram I just about only watch stories. So I know this is a truly powerful strategy.
Share what you’re up to. People love them.
Put links in all posts
Links to your offer/group/etc at the bottom of on point, motivational/engagement posts can be a very effective way to promote your business.
One of my clients is incredibly good at doing this and it’s helped her grow a group of thousands of members. Whenever she posts fun things such as quotes, or motivational/engaging posts, she reminds people at the bottom of the post to come to join her community. It’s helped her gain thousands of new community members.
Of course, you need to keep it relevant and make it clear what the value of the offer is to them. But it works very well.
Collaborate with other businesses
Last but not least, my FAVOURITE way to promote your business is by collaborating with other businesses or partnerships. There is power in referral marketing. So, who do you know, that has a complementary business, that you could help each other out by sharing your offers with each others audience? OR, working on an offer together that you both share with your audiences?
This includes things such as guest blogging, guest podcasting, guest interviews, pushing someone’s offer in your newsletter, etc etc.
Think about what could benefit your audiences and focus on providing value.
Following this strategy can exponentially grow your business.
Want a step by step guide to working out your plan?
About the author:
Kat Soper is the Founder and Head Trainer of The Helpful Academy Online Business School.
Kat is passionate about helping start-ups and small businesses succeed and achieve their business goals so that they can achieve the lifestyle they desire (and deserve).